15 Hot Trends on Etsy in 2023 Maximize Your Earnings with These Ideas

Looking to make some serious cash on Etsy in 2023? Well, look no further! In this article, we’ll reveal the 15 best things to sell on Etsy for money.

With over 60 million products up for grabs in all sorts of categories, Etsy is a hotbed for creative entrepreneurs like yourself. Whether you’re into crafting jewelry, designing digital art, or planning parties, there’s a category that’s perfect for your talents and interests.

So let’s dive in and discover the keys to Etsy success!

Key Takeaways

  • Jewelry and craft supplies, printables, digital artwork, and stickers are popular categories on Etsy for selling and making money.
  • Personalized cards and gifts are in high demand, offering a unique and customized gifting experience.
  • Home decor items, including wall art and decorative accessories, are sought after by buyers looking for one-of-a-kind pieces to add personality to their living spaces.
  • Vintage items have a dedicated market on Etsy, with customers willing to pay a premium for unique and quirky vintage items such as clothing and furniture.

What sells best on Etsy

If you want to maximize your sales on Etsy in 2023, focus on selling the items that are in high demand and have proven to be the best sellers on the platform.

One category that consistently performs well on Etsy is handmade jewelry. Customers love unique and personalized pieces, so investing your time and talent into creating beautiful jewelry can be a profitable venture.

Another category that has a dedicated market on Etsy is vintage items. Shoppers are always on the lookout for unique and quirky vintage treasures, such as dresses and mid-century furniture.

Make sure to showcase your items with high-quality product photos to attract potential buyers and stand out from the competition.

15 Best Things to Sell on Etsy

To maximize your sales on Etsy in 2023, focus on selling the top 10 items that have proven to be the best sellers on the platform.

Personalized cards are a hot item, not just for weddings, but also for holiday greetings and announcements. Buyers love adding a personal touch to their cards, making them more special and meaningful.

Handmade clothes are another top seller. Etsy is a platform for independent fashion designers and sellers, offering unique and personalized fashion items.

And with the growing trend towards homemade, organic, and eco-friendly products, eco-friendly skincare has become increasingly popular. Customers are seeking homemade bath bombs, soaps, lotions, and skincare facemasks that are chemical-free and sustainable.

1. Handmade and personalized jewelry

When it comes to maximizing your sales on Etsy in 2023, one of the top-selling categories to focus on is handmade and personalized jewelry. This category offers a wide range of opportunities for creative entrepreneurs like yourself.

Here are some reasons why handmade and personalized jewelry is a profitable niche on Etsy:

  • Unique Designs: Handmade jewelry allows you to create one-of-a-kind pieces that can’t be found anywhere else. This uniqueness attracts customers who are looking for something special and personalized.
  • Customization Options: Personalized jewelry gives customers the chance to add their own touch to the design, whether it’s their initials, birthstones, or a special message. This customization adds sentimental value and makes the piece more meaningful.
  • Growing Demand: Jewelry is always in high demand, and with the rise of personalized and handmade products, customers are looking for unique pieces that reflect their individual style and personality.

2. Jewelry and craft supplies

For creative entrepreneurs looking to maximize their sales on Etsy in 2023, one profitable niche to focus on is jewelry and craft supplies. This category encompasses a wide range of products, including beads, gems, stones, and tools for handmade jewelry.

Crafters are always in need of supplies like ribbons, yarn, miniatures, crochet, and knitting patterns. DIY craft kits are also currently trending on Etsy.

Selling craft supplies can be a lucrative venture alongside selling finished jewelry products. Many buyers prefer to create their own unique pieces, and providing them with the necessary materials can attract a dedicated customer base.

3. Printables

If you’re looking to expand your sales on Etsy in 2023, consider diving into the world of printables. Printables are digital products that customers can download and print themselves, making them a convenient option for both sellers and buyers.

Here are some reasons why printables can be a lucrative business opportunity on Etsy:

  • Planners: Planners are the top-selling printables category on Etsy. Customers love having customizable planners that suit their specific needs and preferences.
  • Customizable Stickers: Stickers offer a fun and creative way for customers to personalize their belongings. From walls to phone cases and water bottles, the possibilities are endless.
  • Printable Wall Art: Artists on Etsy are selling printable wall art that customers can instantly download and print. This provides immediate satisfaction for buyers and eliminates the need for shipping.
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4. Digital artwork

Start selling your digital artwork on Etsy to tap into a thriving market for unique and customizable digital products. Digital art is gaining immense popularity on Etsy, with artists selling printable wall art and small-scale prints. Graphics, labels, banners, and unique home decor are some of the most sought-after digital art products on the platform.

One of the key advantages of selling digital art on Etsy is the instant delivery it provides, giving buyers immediate satisfaction. As a seller, you don’t have to worry about shipping, making it a convenient option.

To optimize your Etsy shop for digital art, make sure to use relevant keywords and tags, and focus on Etsy SEO techniques. With the right strategies, selling digital art on Etsy can be a profitable venture.

5. Stickers

Create a profitable Etsy shop by selling creative and customizable stickers. Stickers are a versatile and inexpensive option for sellers on Etsy. Here’s why you should consider adding stickers to your product lineup:

  • Wide range of uses: Stickers can be used to decorate various items like walls, phone cases, laptops, water bottles, and more. They offer a convenient way for customers to personalize their belongings.
  • Customization options: With stickers, you can offer customization services to cater to different interests and preferences. Whether it’s cute characters, inspirational quotes, or personalized designs, you can create stickers that resonate with your target audience.
  • Partnership with print-on-demand services: To simplify production and shipping, consider partnering with print-on-demand services. These services will handle the printing and shipping of your stickers, allowing you to focus on designing and marketing your products.

6. Notebooks and journals

When it comes to running a profitable Etsy shop, one option that you should consider exploring is selling notebooks and journals. These personalized journals aren’t only trendy but also in high demand. Craft and jewelry supplies are a popular category on Etsy, and selling unique earrings alongside notebooks and journals can be a winning combination.

By offering a variety of designs and styles, you can cater to different preferences and attract a wider customer base. Additionally, you can incorporate craft and jewelry supplies into your notebook and journal designs, creating a unique and eye-catching product.

With the right marketing strategies and quality craftsmanship, selling notebooks and journals on Etsy can be a lucrative venture for you.

7. Party decorations

To continue your successful Etsy shop, consider adding party decorations to your inventory. Party decorations are in high demand and can be a profitable addition to your product offerings. Here are some reasons why party decorations are a great choice for your Etsy shop:

  • Unique and Handmade: Party planners are searching for one-of-a-kind items to make their events memorable. By offering handmade party decorations, you can provide customers with unique options that they won’t find in traditional party stores.
  • Versatility: Party decorations can be used for various occasions, including birthdays, baby showers, graduations, and weddings. This versatility allows you to cater to a wide range of customers and increase your sales potential.
  • Seasonal Etsy Products: Party decorations are also popular for seasonal events like Halloween, Christmas, and New Year’s Eve. By creating seasonal-themed party decorations, you can tap into a market that experiences high demand during specific times of the year.

8. Wedding products

Looking to expand your Etsy shop and tap into the lucrative market for unique and personalized items? Why not consider selling wedding products?

Weddings are a significant market on Etsy, with couples seeking unique and personalized items for their special day. Handmade invitations, decorations, jewelry, bouquets, and corsages are in high demand.

Etsy provides a platform for sellers to offer one-of-a-kind wedding products, catering to the individual tastes and preferences of brides and grooms. With the wedding market worth over $70 billion yearly in the US alone, there’s ample opportunity for sellers to make a profit.

Consider offering custom printed items such as wedding invitations and personalized gifts, as well as organic bath and beauty products for brides looking for natural and eco-friendly options.

Get creative and tap into this thriving market!

9. Personalized cards

Consider partnering with a print-on-demand service to create and sell personalized cards on Etsy. Personalized cards offer a more meaningful and customized gifting experience, making them a popular choice for buyers.

Here are three reasons why selling personalized cards can be a profitable venture on Etsy:

  1. Customization: Buyers can add a personal touch to their cards, whether it’s for a special occasion like a wedding or a holiday celebration. By offering customization options, you can cater to the unique preferences and needs of your customers.
  2. Trendy Designs: Etsy sellers have found success with cards leveraging popular memes and trendy designs. Keeping up with the latest trends and incorporating them into your card designs can attract more buyers and make your products stand out.
  3. Versatility: Personalized cards aren’t limited to just weddings or holidays. You can create cards for announcements, birthdays, graduations, and more. The versatility of personalized cards allows you to target a wide range of customers and occasions.

10. Personalized gifts

If you’re aiming to boost your sales on Etsy, a profitable option to explore is selling personalized gifts.

Personalized gifts have become increasingly popular as people seek unique and thoughtful presents for their loved ones. Etsy provides a platform for sellers to offer a wide range of customizable items, from mugs and t-shirts to home decor. Customers can create their own designs and have them printed on these products, offering a truly personalized gifting experience.

Additionally, personalized gifts in the form of clothing accessories, such as handmade jewelry or custom-designed accessories, have a market on Etsy. Another growing trend is the demand for reusable products. Sellers can tap into this market by offering personalized reusable products like eco-friendly bags or water bottles.

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11. Handmade clothes

You can make a profit on Etsy by selling handmade clothes. The online marketplace provides a platform for independent fashion designers and sellers to showcase their unique creations.

Here are three reasons why selling handmade clothes on Etsy can be a lucrative venture:

  • Unique and Personalized Fashion: Buyers are always on the lookout for fashion items that reflect their individuality. Handmade clothes offer a one-of-a-kind style that can’t be found in mass-produced garments. By offering personalized designs and customizations, you can cater to the specific tastes and preferences of your customers.
  • Wide Range of Styles and Designs: Etsy offers a diverse range of styles and designs for different fashion tastes. Whether you specialize in bohemian chic, vintage-inspired pieces, or modern minimalist designs, you can find a niche market on Etsy. The platform allows you to reach a global audience of fashion enthusiasts who appreciate unique and unconventional fashion choices.
  • Profitable Market: The demand for handmade clothes is growing, as more consumers seek to support sustainable and ethical fashion practices. By offering high-quality, handmade garments, you can attract customers who value craftsmanship and individuality. With effective marketing strategies and a strong brand presence, you can establish yourself as a go-to seller for handmade fashion on Etsy.

12. Accessories

When it comes to selling on Etsy for money in 2023, the accessories category offers a wide range of profitable options for independent sellers. Accessories such as jewelry, bags, and hair accessories are in high demand, and customers are always on the lookout for unique and personalized pieces.

To make your accessories stand out, consider incorporating beads, gems, and stones into your designs. These natural elements add a touch of elegance and beauty to your creations, attracting buyers who appreciate the craftsmanship and attention to detail.

Whether you specialize in dainty beaded bracelets or statement gemstone necklaces, the accessories market on Etsy is thriving, and with the right combination of creativity and quality, you can turn your passion into a profitable business.

13. Homemade bath and beauty products

To continue exploring profitable options on Etsy, delve into the world of homemade bath and beauty products. Independent sellers can tap into the growing trend of organic and eco-friendly self-care essentials. With more people becoming conscious of the ingredients in their skincare and the impact of their beauty routines on the environment, homemade bath and beauty products have gained significant popularity.

Here are three reasons why selling homemade bath and beauty products on Etsy can be a profitable venture:

  • Homemade bath and beauty products: Customers are increasingly interested in purchasing homemade, chemical-free products. By offering handmade soaps, lotions, bath bombs, and skincare facemasks, you can cater to this demand.
  • Zero waste products: Etsy shops also sell zero-waste products like reusable face rounds, refillable deodorant, and zero-waste toothpaste. These products align with the rising social conscience and responsibility towards reducing waste and environmental impact.
  • Product photography: High-quality product photography is crucial in attracting customers. By showcasing your homemade bath and beauty products in visually appealing and enticing images, you can increase the chances of making sales.

Take advantage of the growing market for homemade bath and beauty products on Etsy and start selling your organic and eco-friendly self-care essentials today.

14. Zero-Waste products

Selling zero-waste products on Etsy can be a profitable venture as customers increasingly prioritize reducing waste and environmental impact. Etsy shops offer a range of zero-waste products, from reusable face rounds to refillable deodorant and zero-waste toothpaste. These eco-friendly alternatives contribute to a more sustainable lifestyle and customers are willing to pay a premium for them.

One popular category within the zero-waste niche is knitted accessories. Knitted scarves, hats, and gloves made from sustainable and biodegradable materials are in high demand.

Additionally, budget planners are another sought-after zero-waste product. These planners help customers track their expenses, save money, and reduce waste by promoting mindful consumption.

15. Vintage items

If you’re looking to tap into a dedicated market on Etsy and offer customers a nostalgic and one-of-a-kind shopping experience, vintage items are the way to go.

Vintage items have a dedicated market on Etsy, and shoppers are constantly on the lookout for unique and quirky vintage pieces.

Whether it’s vintage dresses that evoke a sense of elegance from a bygone era or mid-century furniture that adds a touch of retro charm to any space, vintage items have a high demand. Customers are willing to pay a premium for these one-of-a-kind treasures.

By incorporating a vintage theme into your Etsy store, you can attract customers who appreciate the beauty and history that vintage items bring.

7 Tips to open a successful Etsy shop

If you want to open a successful Etsy shop, there are a few key tips to keep in mind.

First, make sure you understand what you can and can’t sell on the platform to avoid any issues.

Second, invest time and effort into taking high-quality photos that showcase your products in the best possible light.

Third, create a cohesive product line that appeals to your target audience.

Additionally, don’t underestimate the power of Pinterest in driving traffic to your shop, and always prioritize excellent customer service to build a loyal customer base.

1. Understand what you can and can’t sell

To open a successful Etsy shop, it’s important to have a clear understanding of what items you’re allowed to sell and what items are prohibited. Here are some guidelines to help you navigate the do’s and don’ts of selling on Etsy:

Allowed Items:

  • Handmade products: Etsy is known for its unique, handmade items, so if you have a skill or talent for crafting, this is the place to showcase your creations.
  • Vintage items: Etsy also allows the sale of vintage items that are at least 20 years old. Vintage clothing, accessories, and home decor are popular categories on the platform.
  • Craft supplies: If you have extra craft supplies lying around, you can sell them on Etsy. This is a great way to declutter and make some extra money.
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Prohibited Items:

  • Counterfeit or unauthorized items: Etsy has strict policies against selling counterfeit or unauthorized goods. Make sure all your products are genuine and legally obtained.
  • Hazardous materials: Items that are flammable, toxic, or otherwise dangerous aren’t allowed on Etsy.
  • Copyrighted or trademarked items: You can’t sell items that infringe on someone else’s intellectual property rights. This includes using copyrighted images or logos without permission.

2. Photos make or break your Etsy shop

To open a successful Etsy shop, focus on the importance of high-quality photos that showcase your products in the best possible light. Your photos are the first impression customers will have of your products, so it’s crucial to make them visually appealing and enticing.

Invest in a good camera or hire a professional photographer if necessary. Use natural lighting and choose a clean, clutter-free background to highlight your products. Experiment with different angles and compositions to find the most flattering shots. Edit your photos to enhance colors and details, but be careful not to overdo it.

3. Create a cohesive product line

When creating a successful Etsy shop, it’s important to establish a cohesive product line that showcases your unique style and brand aesthetic. This will help you attract and retain customers who are drawn to your specific niche. Here are some tips to help you create a cohesive product line for your Etsy shop:

  1. Define your brand: Start by identifying your brand identity and the message you want to convey. This will serve as the foundation for your product line.
  2. Stick to a theme: Choose a theme or style that aligns with your brand and create products that reflect that theme. This will create a cohesive look and feel throughout your shop.
  3. Offer variety: While maintaining a cohesive product line, it’s also important to offer a variety of products within your chosen theme. This will give customers options and help you attract a wider range of buyers.

4. Use the power of Pinterest to get people in your shop

Maximize your Etsy shop’s visibility and attract more customers by harnessing the power of Pinterest.

With over 400 million active users, Pinterest has become a go-to platform for inspiration and discovery.

By strategically utilizing Pinterest, you can drive traffic to your Etsy shop and increase your sales.

Start by creating visually appealing and eye-catching pins that showcase your products in the best possible light.

Use high-quality images and compelling descriptions to capture the attention of Pinterest users.

Make sure to include relevant keywords in your pin descriptions to improve searchability.

Additionally, join group boards and engage with the Pinterest community to increase your reach and exposure.

5. Treat customers like you would treat your best friend

Continue building a successful Etsy shop by treating your customers like you’d treat your best friend. Building strong relationships with your customers is key to creating a loyal customer base and ensuring repeat business. Here are some tips to help you treat your customers like your best friend:

Provide exceptional customer service:

  • Respond promptly to inquiries and messages.
  • Be friendly, helpful, and professional in all interactions.
  • Go above and beyond to exceed customer expectations.
  • Personalize the shopping experience:
  • Address customers by their names.
  • Offer personalized recommendations based on their preferences.
  • Include handwritten thank-you notes or small surprises with their orders.

Listen and communicate effectively:

  • Actively listen to customer feedback and address any concerns.
  • Keep customers informed about order updates and shipping information.
  • Be transparent and honest in all communications.

6. Keywords are key

To optimize your chances of opening a successful Etsy shop, make sure to focus on using relevant keywords. Keywords play a crucial role in helping potential customers find your products amidst the vast sea of listings on Etsy.

When crafting your product titles, descriptions, and tags, think about the words and phrases that buyers are likely to search for. Consider using specific details like color, material, and style to attract the right audience.

Research popular search terms related to your niche using tools like erank to stay ahead of the competition. By incorporating strategic keywords into your shop’s content, you increase your visibility and improve your chances of making sales.

7. Use seasonality to your advantage

Take advantage of seasonal trends to boost your success when opening an Etsy shop. By tapping into the changing seasons and holidays, you can attract more customers and increase your sales. Here are some tips to help you use seasonality to your advantage:

  1. Offer seasonal products: Create items that are specifically designed for a particular season or holiday. This could include festive decorations, themed accessories, or seasonal scented candles.
  2. Promote seasonal sales: Run special promotions or discounts during peak seasons to attract customers. Offer limited-time deals or bundle products together for a discounted price.
  3. Stay ahead of the trends: Research upcoming trends and popular themes for each season. This will help you create products that are in high demand and stay ahead of the competition.

Frequently Asked Questions

How Can I Find the Most Popular Search Terms and Keywords for My Etsy Shop?

To find the most popular search terms and keywords for your Etsy shop, use erank. This tool provides data on what products are trending, helping you optimize your listings for maximum visibility and sales.

What Are Some Unique and Creative Ways to Use Stickers in My Etsy Shop?

Looking for unique and creative ways to use stickers in your Etsy shop? Add a personal touch to walls, phone cases, and water bottles. Stickers are affordable, customizable, and cater to a wide range of interests.

How Can I Effectively Market and Promote My Personalized Card Business on Etsy?

To effectively market your personalized card business on Etsy, create eye-catching product images, optimize your listings with relevant keywords, engage with customers through social media, collaborate with influencers, offer discounts or promotions, and provide exceptional customer service.

What Are Some Popular Trends in Handmade Clothing and Accessories That I Should Consider When Selling on Etsy?

When selling on Etsy, consider popular trends in handmade clothing and accessories. Buyers seek unique and personalized fashion items. Etsy offers a variety of styles and designs to cater to different tastes.

What Are Some Key Tips and Strategies for Selling Homemade Bath and Beauty Products Successfully on Etsy?

To successfully sell homemade bath and beauty products on Etsy, create high-quality, visually appealing listings. Use engaging product descriptions, offer discounts or bundles, and promote your products through social media.


In conclusion, Etsy offers a plethora of opportunities for creative entrepreneurs to turn their passion into profit. By tapping into popular categories such as handmade jewelry, craft supplies, printables, bath and beauty products, and vintage items, you can carve out a successful business on this thriving marketplace.

With the right products and strategies, you can ride the wave of success and make a splash in the world of online commerce like a skilled surfer catching the perfect wave.

So, grab your metaphorical surfboard and start riding the Etsy wave of profitability in 2023!